“What’s the difference between Private Label Rights, Master Resale Rights, and Resale Rights?”
When you purchase a digital product (whether it be an ebook, MP3 audio file, video, software script, or whatever …) you will receive a product license with that product. That license will clearly state whether you have Private Label Rights (PLR), Master Resale Rights (MRR), Resale Rights (RR), or Personal Use Only Rights.
Private Label Rights products may be re-sold to others and you keep 100% of the profits. You are also allowed to alter the product however you see fit. You also may claim that you are the author, but you can’t claim the copyright to the product. Generally, you are allowed to take that product and modify it in any way that you please. This means you can take the raw product, change it, add to it, take away from it, and claim it as your own! And also, you can place your name on it and market that product as your own. Depending on the terms of the license, you may or may not pass on the PLR to the purchaser.
Master Resale Rights products may be re-sold to others and you keep 100% of the profits. You may also sell the product with resell rights to your buyer if you choose to do so.
Resale Rights products may be re-sold to others and you keep 100% of the profits. However, you may NOT pass along Resell Rights for these products to others.