Top 10 Search Engine Optimization Tips

Top 10 Search Engine Optimization Tips

How to Drive Traffic to

Your Blog from Search Engines

By , About.com Guide

Getting a high rank on search engines through user keyword searches can be difficult, but with proper focus on writing your blog posts for search engine optimization (SEO), you can boost your rank for specific keyword searches and your blog’s traffic. Follow these tips to get the biggest results.

1. Check the Popularity of Keywords

In order to obtain traffic from keyword searches on the major search engines like Google and Yahoo!, you need to be writing about a topic that people want to read about and are actively looking for information about. One of the easiest ways to get a basic idea of what people are looking for online is to check the popularity of keyword searches on websites like Wordtracker, Google AdWords, Google Trends or the Yahoo! Buzz Index. Each of these sites provides a snapshot of keyword popularity at any given time.

2. Select Specific and Relevant Keywords

A good rule to go by is to select one keyword phrase per page then optimize that page to that keyword phrase. Keywords should be relevant to the overall content of your page. Furthermore, choose specific keywords that are more likely to give you a better search results ranking than a broad term would. For example, consider how many sites use the keyword phrase of “punk music.” The competition for ranking using that keyword is likely to be tough. If you choose a more specific keyword like “Green Day concert,” the competition is a lot easier.

3. Select a Keyword Phrase of 2 or 3 Words

Statistics show that nearly 60% of keyword searches include 2 or 3 keywords. With that in mind, try to optimize your pages for searches on keyword phrases of 2 or 3 words to drive the biggest results.

4. Use Your Keyword Phrase in Your Title

Once you select the keyword phrase you plan to optimize your page for, make sure you use that phrase in the title of your blog post (or page).

5. Use Your Keyword Phrase in Your Subtitle and Headlines

Breaking blog posts up using subtitles and section headlines not only makes them more visually appealing on a text heavy computer screen, but it also gives you additional opportunities to use your keyword phrase.

6. Use Your Keyword Phrase in the Body of Your Content

It’s important that you use your keyword phrase in the body of your blog post. A good goal to try to achieve is to use your keyword phrase at least twice in the first paragraph of your post and as many times as you can (without keyword stuffing – see #10 below) within the first 200 (alternatively, the first 1,000) words of your post.

7. Use Your Keyword Phrase in and Around Your Links

Search engines count links higher than plain text in their search algorithms, so try to create links that use your keyword phrase. Avoid using links that simply say, “click here” or “more information” as these links will do nothing to help you with your search engine optimization. Leverage the power of links in SEO by including your keyword phrase in them whenever possible. The text surrounding links is typically weighted more heavily by search engines than other text on your page as well. If you can’t include your keyword phrase in your link text, try to include it around your link text.

8. Use Your Keyword Phrase in Images

Many bloggers see a large amount of traffic sent to their blogs from image searches on search engines. Make the images you use in your blog work for you in terms of SEO. Make sure your image filenames and captions include your keyword phrase.

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9. Avoid Block Quotes

There are differing opinions on this issue with one group of people saying that Google and other search engines ignore the text included in the HTML block quote tag when crawling a web page. Therefore, the text within the block quote tag won’t be included in terms of SEO. Until a more definitive answer can be determined to this issue, it’s a good idea to keep it in mind and use the block quote tag cautiously.

10. Don’t Keyword Stuff

Search engines penalize sites that stuff pages full of keywords simply to increase their rankings through keyword searches. Some sites are even banned from inclusion in search engine results because of keyword stuffing. Keyword stuffing is considered a form of spamming, and search engines have zero tolerance for it. Keep this in mind as you optimize your blog posts for search engines using your specific keyword phrase.

SEO: What Is It and How Does It Work?

SEO: What is it and how does it work?

SEO is also known as Search Engine Optimization, which means optimizing your web site or website’s content so that they can be found easily on search engines by people searching for specific terms. While good writing is an art form, SEO is a science that promotes it and is key to getting your article or site found on the largest search engine in the world – Google.

Google ranks your content in terms of page rank and site rank in relation to the competitiveness of your key words. Typically, sites with   high rankings have high traffic flow, many social interactions such as blog comments and also many authority back links flowing into the website. In Alexa that means the lower the number the more visible you are. Authority backlinks come from sites with a high page rank. Page rank is how search engines rank the importance and credibility of the site giving you backlinks.

Download the free Firefox browser and the free add-on SEO Quake, and you will automatically see these numbers and much more for every site you visit. The more competitive a particular search term is, the harder it is to get your website highly ranked or on the front page of Google.

Getting your website on the front page of Google for high volume search terms is the key to getting tons of free traffic. Research keyword or keyword phrases (called long tail keywords) to determine high volume search terms and advertising competition in your niche. Your goal is to find keywords with high search volume but low competition.

Here are some examples of SEO: Sprinkling keywords and keyword phrases in your website’s content. Normally, you would target a 2-5% keyword density for your website. Getting back links from authority sites of similar niches (pages with high PR and traffic volume), and using keyword phrases as anchor text links.

 

Using WordPress for your blog and other sites gives you an advantage.

The platform is already made for fast recognition by the search engines. In addition, the ability to categorize and “tag” your posts is built into the site structure. So make sure you organize your web content accordingly.

 

Google loves images and video! You can often rank higher and more quickly when you incorporate these into your sites, articles, and posts. Not only that, but they make what you write or submit much “stickier”. People will stay on your post longer and bore less easily, as these always hold the viewers’ attention longer than just the written word. Just using these items alone will boost your ranking.

 

A livelier post or article can lead to backlinks from other sites. Many people don’t realize that backlinks and comments from others are instrumental in SEO. In fact, offsite SEO, as this method is called, contributes to over 70% of your visibility on line. This has increased over the years as Google continues to reward original content, user interactions, and site visits, or popularity, more and more.

Essentially, a well SEO optimized website ranks higher on Google and is more easily found when the topic is searched. You also benefit from free traffic from the search engines. Some marketers outsource the SEO and copywriting to optimize their websites, as the returns from the traffic often outweigh the costs of the work.

In summary, some facets of SEO can be easily learned and applied. The key to success is to provide highly targeted, relevant content to your readers, and correctly organize and arrange title, keywords, and tags. Then start submitting your article to other sites around the web. Article directories, press release sites, and especially a syndicating platform like TribePro or Article Marketing Robot will contribute a lot of SEO juice and Google will reward you.

 

 

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