2 Key Elements Your Content Should Include

2 Key Elements Your Content Should Include

 

 Share Your Story

While most people use the Internet to look for solutions to their problems and information on specific topics, they are also drawn to others through stories that they can identify with.

 

Yes, people want information, but do you always believe or trust what you see and read online? I know when I am seeking information online, I always consider the source before I make decisions based on what I find. Are the people or organizations credible?

 

Consider how you would feel if you found the information from someone whose information, blog, ads, or opinions you followed, you had already seen, read about, or interacted with before. I often feel as if I already know the person, especially if they have shared personal situations or opinions. What if they were a Facebook friend, a connection on Linked In or from an online group you shared?

What if you had seen several videos they had made? That makes a huge difference in the trust factor, as far as I am concerned.  In fact, video is probably the most important thing that makes an immediate shift in your perception. We see the speaker’s eyes, body language, inflection, tone. A few of those and I know from then on whether I respect, believe, like, and trust that person.

 

For example, someone may be seeking a job on the internet, and may spend hours upon hours online googling information while looking for a job.  However, at the same time, in the back of their minds, they’re wondering “is there any way that I can do what I love while working from home and making money”.

 

So they Google “work from home” and a video pops up that you created titled “How I was able to work from home doing what I love”.  They spend the next 10 minutes watching your video while daydreaming that your story can soon become theirs, then next thing you know, they’re opting into your website, calling the number or taking action on the call to action that you had in your video.

 

You now generated a lead from one simple strategy “My Story Marketing”.

 

Be You & Let Your Voice Be Heard

I think that one of the reasons why so many people struggle online is because they’re seeking approval from the “gurus” to ensure that everything they do is up to par with what others think is good enough.

 

I can recall not writing an article or shooting a video until I researched at least 7 sites, just to see if I formatted things similarly, or placed the words in the right place, or if my keywords were acceptable.

In order to stand out amongst your competition, you must seek to be you! The truth is, there are really no rules for how you say what you say, and there isn’t a board of internet directors that are going to point the finger at you for daring to be different.

 

Having an authentic voice that’s felt and heard in your marketing is the most compelling thing you can do to attract your audience.  It will draw people to you for who you really are and differentiate you in a crowded marketplace.  A “fresh voice” in the industry that is consistent, helpful, and well-articulated will get noticed.

 

If you implement these 2 key strategies in your marketing efforts, you’ll find that generating leads or developing content will get much easier. Speaking your mind, sharing your thoughts and giving your opinions makes your story and personality get noticed.  Stories sell and bores tell. Stop trying to fit a mold and let your light shine! So stand up and stand out.