SEO: What Is It and How Does It Work?

SEO: What is it and how does it work?

SEO is also known as Search Engine Optimization, which means optimizing your web site or website’s content so that they can be found easily on search engines by people searching for specific terms. While good writing is an art form, SEO is a science that promotes it and is key to getting your article or site found on the largest search engine in the world – Google.

Google ranks your content in terms of page rank and site rank in relation to the competitiveness of your key words. Typically, sites with   high rankings have high traffic flow, many social interactions such as blog comments and also many authority back links flowing into the website. In Alexa that means the lower the number the more visible you are. Authority backlinks come from sites with a high page rank. Page rank is how search engines rank the importance and credibility of the site giving you backlinks.

Download the free Firefox browser and the free add-on SEO Quake, and you will automatically see these numbers and much more for every site you visit. The more competitive a particular search term is, the harder it is to get your website highly ranked or on the front page of Google.

Getting your website on the front page of Google for high volume search terms is the key to getting tons of free traffic. Research keyword or keyword phrases (called long tail keywords) to determine high volume search terms and advertising competition in your niche. Your goal is to find keywords with high search volume but low competition.

Here are some examples of SEO: Sprinkling keywords and keyword phrases in your website’s content. Normally, you would target a 2-5% keyword density for your website. Getting back links from authority sites of similar niches (pages with high PR and traffic volume), and using keyword phrases as anchor text links.


Using WordPress for your blog and other sites gives you an advantage.

The platform is already made for fast recognition by the search engines. In addition, the ability to categorize and “tag” your posts is built into the site structure. So make sure you organize your web content accordingly.


Google loves images and video! You can often rank higher and more quickly when you incorporate these into your sites, articles, and posts. Not only that, but they make what you write or submit much “stickier”. People will stay on your post longer and bore less easily, as these always hold the viewers’ attention longer than just the written word. Just using these items alone will boost your ranking.


A livelier post or article can lead to backlinks from other sites. Many people don’t realize that backlinks and comments from others are instrumental in SEO. In fact, offsite SEO, as this method is called, contributes to over 70% of your visibility on line. This has increased over the years as Google continues to reward original content, user interactions, and site visits, or popularity, more and more.

Essentially, a well SEO optimized website ranks higher on Google and is more easily found when the topic is searched. You also benefit from free traffic from the search engines. Some marketers outsource the SEO and copywriting to optimize their websites, as the returns from the traffic often outweigh the costs of the work.

In summary, some facets of SEO can be easily learned and applied. The key to success is to provide highly targeted, relevant content to your readers, and correctly organize and arrange title, keywords, and tags. Then start submitting your article to other sites around the web. Article directories, press release sites, and especially a syndicating platform like TribePro or Article Marketing Robot will contribute a lot of SEO juice and Google will reward you.