Top 10 Search Engine Optimization Tips

Top 10 Search Engine Optimization Tips

How to Drive Traffic to

Your Blog from Search Engines

By , About.com Guide

Getting a high rank on search engines through user keyword searches can be difficult, but with proper focus on writing your blog posts for search engine optimization (SEO), you can boost your rank for specific keyword searches and your blog’s traffic. Follow these tips to get the biggest results.

1. Check the Popularity of Keywords

In order to obtain traffic from keyword searches on the major search engines like Google and Yahoo!, you need to be writing about a topic that people want to read about and are actively looking for information about. One of the easiest ways to get a basic idea of what people are looking for online is to check the popularity of keyword searches on websites like Wordtracker, Google AdWords, Google Trends or the Yahoo! Buzz Index. Each of these sites provides a snapshot of keyword popularity at any given time.

2. Select Specific and Relevant Keywords

A good rule to go by is to select one keyword phrase per page then optimize that page to that keyword phrase. Keywords should be relevant to the overall content of your page. Furthermore, choose specific keywords that are more likely to give you a better search results ranking than a broad term would. For example, consider how many sites use the keyword phrase of “punk music.” The competition for ranking using that keyword is likely to be tough. If you choose a more specific keyword like “Green Day concert,” the competition is a lot easier.

3. Select a Keyword Phrase of 2 or 3 Words

Statistics show that nearly 60% of keyword searches include 2 or 3 keywords. With that in mind, try to optimize your pages for searches on keyword phrases of 2 or 3 words to drive the biggest results.

4. Use Your Keyword Phrase in Your Title

Once you select the keyword phrase you plan to optimize your page for, make sure you use that phrase in the title of your blog post (or page).

5. Use Your Keyword Phrase in Your Subtitle and Headlines

Breaking blog posts up using subtitles and section headlines not only makes them more visually appealing on a text heavy computer screen, but it also gives you additional opportunities to use your keyword phrase.

6. Use Your Keyword Phrase in the Body of Your Content

It’s important that you use your keyword phrase in the body of your blog post. A good goal to try to achieve is to use your keyword phrase at least twice in the first paragraph of your post and as many times as you can (without keyword stuffing – see #10 below) within the first 200 (alternatively, the first 1,000) words of your post.

7. Use Your Keyword Phrase in and Around Your Links

Search engines count links higher than plain text in their search algorithms, so try to create links that use your keyword phrase. Avoid using links that simply say, “click here” or “more information” as these links will do nothing to help you with your search engine optimization. Leverage the power of links in SEO by including your keyword phrase in them whenever possible. The text surrounding links is typically weighted more heavily by search engines than other text on your page as well. If you can’t include your keyword phrase in your link text, try to include it around your link text.

8. Use Your Keyword Phrase in Images

Many bloggers see a large amount of traffic sent to their blogs from image searches on search engines. Make the images you use in your blog work for you in terms of SEO. Make sure your image filenames and captions include your keyword phrase.

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9. Avoid Block Quotes

There are differing opinions on this issue with one group of people saying that Google and other search engines ignore the text included in the HTML block quote tag when crawling a web page. Therefore, the text within the block quote tag won’t be included in terms of SEO. Until a more definitive answer can be determined to this issue, it’s a good idea to keep it in mind and use the block quote tag cautiously.

10. Don’t Keyword Stuff

Search engines penalize sites that stuff pages full of keywords simply to increase their rankings through keyword searches. Some sites are even banned from inclusion in search engine results because of keyword stuffing. Keyword stuffing is considered a form of spamming, and search engines have zero tolerance for it. Keep this in mind as you optimize your blog posts for search engines using your specific keyword phrase.

Small Easy Steps to SEO for Beginners

Baby Steps To Good SEO Practices

 

As we all are already aware of, Search Engine Optimization or SEO, is the art of getting your website or blog on the front page of Google Search for specific search terms. In this article, I will cover a couple of basic SEO steps which you can learn and apply to your online business instantly.

 

Keywords and keyword phrases. Keyword phrases are niche specific words that people search for. For example, a keyword could be something like “dog training” (2 keywords). A keyword phrase is a short phrase which contains the keywords you are targeting such as “house training for dogs”. Basically, you want to target these high search volume keywords and key phrases and use them in your blog posts or article frequently.

 

Your job is to find a right balance in keyword density. If you overuse keywords in your website, your website will come off as spam by the search engines. Try to keep density within 2-3% to be safe.

 

Are you the Authority site on the net? In general, Google gives pages with lots of quality back links, high traffic volume and social interactions such as blog comments a good page ranking. These kinds of sites are referred to as “Authority sites”. Your job is to make your website become the authority site by adopting good SEO practices.

 

Tips for writing – As a general rule of thumb, include your keyword inside the title and on the first paragraph of the body. Whenever possible, bold or italicize the keyword or key phrase that you are targeting

 

Finally, you should fill up your website with good, relevant content as the Google spider crawlers are getting smarter and smarter at picking up what’s fluff and what’s not. Adopt these good SEO practices and you’ll be on your way to tons of traffic.

 

Catherine Allen is the developer of Net Working Marketer, which helps others promote their brand and businesses, using social media, online branding, relationship marketing, and new technology. For a fast and easy way to start marketing online see this: http://empowernetwork.com/?id=Catherine88.

 

 

Baby Steps To Good SEO Practices

 

As we all are already aware of, Search Engine Optimization or SEO, is the art of getting your website or blog on the front page of Google Search for specific search terms. In this article, I will cover a couple of basic SEO steps which you can learn and apply to your online business instantly.

 

Keywords and keyword phrases. Keyword phrases are niche specific words that people search for. For example, a keyword could be something like “dog training” (2 keywords). A keyword phrase is a short phrase which contains the keywords you are targeting such as “house training for dogs”. Basically, you want to target these high search volume keywords and key phrases and use them in your blog posts or article frequently.

 

Your job is to find a right balance in keyword density. If you overuse keywords in your website, your website will come off as spam by the search engines. Try to keep density within 2-3% to be safe.

 

Are you the Authority site on the net? In general, Google gives pages with lots of quality back links, high traffic volume and social interactions such as blog comments a good page ranking. These kinds of sites are referred to as “Authority sites”. Your job is to make your website become the authority site by adopting good SEO practices.

 

Tips for writing – As a general rule of thumb, include your keyword inside the title and on the first paragraph of the body. Whenever possible, bold or italicize the keyword or key phrase that you are targeting

 

Finally, you should fill up your website with good, relevant content as the Google spider crawlers are getting smarter and smarter at picking up what’s fluff and what’s not. Adopt these good SEO practices and you’ll be on your way to tons of traffic.

 

Catherine Allen is the developer of Net Working Marketer, which helps others promote their brand and businesses, using social media, online branding, relationship marketing, and new technology. For a fast and easy way to start marketing online see this: http://empowernetwork.com/?id=Catherine88.

 

 

Baby Steps To Good SEO Practices

 

As we all are already aware of, Search Engine Optimization or SEO, is the art of getting your website or blog on the front page of Google Search for specific search terms. In this article, I will cover a couple of basic SEO steps which you can learn and apply to your online business instantly.

 

Keywords and keyword phrases. Keyword phrases are niche specific words that people search for. For example, a keyword could be something like “dog training” (2 keywords). A keyword phrase is a short phrase which contains the keywords you are targeting such as “house training for dogs”. Basically, you want to target these high search volume keywords and key phrases and use them in your blog posts or article frequently.

 

Your job is to find a right balance in keyword density. If you overuse keywords in your website, your website will come off as spam by the search engines. Try to keep density within 2-3% to be safe.

 

Are you the Authority site on the net? In general, Google gives pages with lots of quality back links, high traffic volume and social interactions such as blog comments a good page ranking. These kinds of sites are referred to as “Authority sites”. Your job is to make your website become the authority site by adopting good SEO practices.

 

Tips for writing – As a general rule of thumb, include your keyword inside the title and on the first paragraph of the body. Whenever possible, bold or italicize the keyword or key phrase that you are targeting

 

Finally, you should fill up your website with good, relevant content as the Google spider crawlers are getting smarter and smarter at picking up what’s fluff and what’s not. Adopt these good SEO practices and you’ll be on your way to tons of traffic.

 

Catherine Allen is the developer of Net Working Marketer, which helps others promote their brand and businesses, using social media, online branding, relationship marketing, and new technology. For a fast and easy way to start marketing online see this: http://empowernetwork.com/?id=Catherine88.