SEO: What is it and how does it work?
SEO is also known as Search Engine Optimization, which means optimizing your web site or website’s content so that they can be found easily on search engines by people searching for specific terms. While good writing is an art form, SEO is a science that promotes it and is key to getting your article or site found on the largest search engine in the world – Google.
Google ranks your content in terms of page rank and site rank in relation to the competitiveness of your key words. Typically, sites with high rankings have high traffic flow, many social interactions such as blog comments and also many authority back links flowing into the website. In Alexa that means the lower the number the more visible you are. Authority backlinks come from sites with a high page rank. Page rank is how search engines rank the importance and credibility of the site giving you backlinks.
Download the free Firefox browser and the free add-on SEO Quake, and you will automatically see these numbers and much more for every site you visit. The more competitive a particular search term is, the harder it is to get your website highly ranked or on the front page of Google.
Getting your website on the front page of Google for high volume search terms is the key to getting tons of free traffic. Research keyword or keyword phrases (called long tail keywords) to determine high volume search terms and advertising competition in your niche. Your goal is to find keywords with high search volume but low competition.
Here are some examples of SEO: Sprinkling keywords and keyword phrases in your website’s content. Normally, you would target a 2-5% keyword density for your website. Getting back links from authority sites of similar niches (pages with high PR and traffic volume), and using keyword phrases as anchor text links.
Using WordPress for your blog and other sites gives you an advantage.
The platform is already made for fast recognition by the search engines. In addition, the ability to categorize and “tag” your posts is built into the site structure. So make sure you organize your web content accordingly.
Google loves images and video! You can often rank higher and more quickly when you incorporate these into your sites, articles, and posts. Not only that, but they make what you write or submit much “stickier”. People will stay on your post longer and bore less easily, as these always hold the viewers’ attention longer than just the written word. Just using these items alone will boost your ranking.
A livelier post or article can lead to backlinks from other sites. Many people don’t realize that backlinks and comments from others are instrumental in SEO. In fact, offsite SEO, as this method is called, contributes to over 70% of your visibility on line. This has increased over the years as Google continues to reward original content, user interactions, and site visits, or popularity, more and more.
Essentially, a well SEO optimized website ranks higher on Google and is more easily found when the topic is searched. You also benefit from free traffic from the search engines. Some marketers outsource the SEO and copywriting to optimize their websites, as the returns from the traffic often outweigh the costs of the work.
In summary, some facets of SEO can be easily learned and applied. The key to success is to provide highly targeted, relevant content to your readers, and correctly organize and arrange title, keywords, and tags. Then start submitting your article to other sites around the web. Article directories, press release sites, and especially a syndicating platform like TribePro or Article Marketing Robot will contribute a lot of SEO juice and Google will reward you.
This is a guest post written by David Schloss. You can check him out at Rampify.com.
You love adding videos to your web pages, but you haven’t quite figured out how to get them to a high ranking with the search engines. What makes a video page rank, while others don’t? That’s why you’re here! Follow these steps and you will see a boost in rankings for all of your embedded videos:
Step 1: Optimize Your Title Tag
Start out by doing a bit of keyword research to see what people are searching for when they want videos like yours. Write down high traffic keywords with “how to” at the beginning and “video” at the end. Then tag your title tags with these keywords.
For instance, you might choose the following keywords if you are working with videos related to basketball:
- How to put a basketball hoop together
- Basketball dribbling video
- Basketball dunk video
- How to jump higher
And so on and so forth.
The title tag should start with your keyword then add the title. The entire title must be 66 characters or less, since that is the portion that will be displayed on Google search engine results pages.
Step 2: Optimize the Meta Description
This will appear underneath your title tag on Google search results pages. This is your chance to describe your post to potential viewers, so use the space wisely.
If you don’t like what is already showing for the description, go into your All-In-One SEO, WordPress SEO, or SEO related plugin for WordPress and make the necessary changes for that post. If you’re dealing with an HTML website, add or edit the Meta description tag in your HTML tags. You can edit what is already there, or add Meta description tags if it is missing.
Step 3: Invest in a Transcription Service
While video is considered content today, Google still cannot “listen” to a video and understand what’s being said (for now). That is why you need to present related written text along with the video. You can come up with something fresh but related to the content of the video or go to a freelance site to have someone transcribe the video.
Here’s an oDesk screenshot with search results for “Transcriber”:
NOTE: Transcription takes longer than just watching the video. Multiply the length of the video by five to determine the estimated time frame for a transcription. Transcribers want to be paid by the hour, so that should help you understand what you might pay for this service.
Step 4: Distribute Your Video Content
It often helps to distribute a few teaser videos on other video websites get more traffic to your main videos. Take some of your videos, break them down to one minute, and have them broadcast on video sites such as MetaCafe and Vimeo. These sites are nowhere near as big as YouTube, but you can pull in significant views if you use them wisely.
TubeMogul (free), Pixelpipe (free), and Traffic Geyser (paid) are distribution tools that can make this process easier and faster.
Step 5: Mini-Videos = Increased Page Views
Go through all of the pages on your website and add a mini video, which corresponds with a regular video on somewhere on the site. This is a bit of a trick because the video will load every time these pages are loaded and you get credit for a video click, even if it was never viewed. It just has to load to be counted as viewed.
An example of a mini video would be a 100 x 75 pixel video placed on a side bar or at the top of the page. Your viewers won’t all look at the video, but since it will load along with the page you will get credit for a view. This is how a small video delivers more page views.
Step 6: Let Others Post Your Video
You probably don’t want others ripping off your written content, but videos are made to be shared. You want to provide code in an obvious place so others can embed your videos on their own pages. YouTube actually ranks videos higher if they are embedded by many other people. This is your ticket to higher rankings.
Embedded code is the proper route to get others to embed a video. This code should appear beneath the video screen with something like “Add this video to your website!”
You can either display the code, or have those interested click a link to get it.
Step 7: Invest in Backlinks
When it comes to rankings, you can’t go anywhere without hearing about backlinks. Many people believe this is the number one thing to consider when getting ranked high for videos.
Deep linking, or the strategy of linking to specific pages rather than the home page, is often more effective than concentrating all your links in one place. If you have many videos, try to build a number of backlinks to each of them.
Where do you get backlinks? Here are some ideas:
- Web 2.0 Properties
- Article Directories
- Guest Blogging
- Press Releases
- Cross Promotions on Other Sites
If you create high value videos, much of the work will be done for you. Others with websites or blogs related to your site will catch onto this great content and voluntarily link to you.
Follow these steps and you will see that this isn’t much different from getting traffic for a website or a blog. You want to get traffic and gain exposure, but it all starts with simply creating amazing videos with high value content.
About David Schloss…
David Schloss is an Internet Marketing junkie! He works with clientele in various industries and helps strengthen their online presence in the search engines and social media through his online marketing service. He documents all of his successes and failures while working online and provide a wealth of information and results on his blog at Rampify.com.