Mark Hoverson, La Perla, Sex, and My Pastor-What the…!
And What Could Mark Hoverson Have to Do With Any of this? (Although he is pretty hot these days:)
While speaking at the No Excuses Summit in Vegas, Mark Hoverson asked if we thought he could sell underwear for $200. Of course, most shook their heads vehemently and thought he was crazy. He went on to say that most married men hunger for the connection of sex, but millions of marriages are starving for it.
John Eldridge, in his book, Wild At Heart, put it this way, “Women are tired, and men are bored”, covering the same subject. I also recommend The Five Love Languages, if you want to learn more about expressing love in a way it will be better understood. And yes, sex is one of the five, under the broader category of touch. The Five Love Languages of Children is about applying these principles with your children, especially the ones you but heads with; but I digress……
Pastor Mel speaks every year on relationships and family, and devotes a whole sermon to the same topic, marriages starving for lack of sex, and how important it is in a marriage. He has great visuals and jokes, so he commands everyone’s rapt attention. Hopefully, everyone leaves with a better understanding of how men and women are wired, and the mission at hand.
And the $200 underwear? La Perla comes to mind, and seems to be doing just fine in that department. In fact, $200 is usually the low end of their product line. Hoverson hit the target like a preacher, as a very quiet audience listened to him ask, “How much is your marriage worth?”
Pastor Mel put it this way: pay attention to your marriage relationship and don’t go to bed in socks and a raggedy T shirt. Keep your bedroom a sanctuary.
The point? Price is only an issue in the absence of value. Making the value clear to your prospect and understanding it yourself, whatever you are selling, is of paramount importance. Do you value yourself, your business, and your vision enough to give up the time and/or money needed for education, mentorship, consistency, prospecting, honing your skills, and personal development?
There is a price for everything we do. It all comes down to this – do you want to pay the price of regret, or the price of change? Will you be saying I wish I had, or I’m glad I did?
For specific strategies to achieve your vision see below and move your vision ahead.
To Your Success,
Catherine Allen
Net Working Marketer
http://www.CatherineAllensBlog.com
http://www.NetWorkingmarketer.com
CatherineA@NetWorkingMarketer.com
818-279-1647
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