Remember when direct marketing meant sending out a mailer, putting an ad in the newspaper, or even handing out flyers at the mall? Last century………as were hula hoops and go go boots, which I bet more than half of you reading this, have never seen 🙂
In the microwave age of Internet land, everyone is heading online for marketing, wanting faster, cheaper, better. While copywriting is still integral to both old school and new marketing, there is a lot that technology provides. Results can be faster, more eyeballs seeing it, more money being made, a worldwide market accessed instantaneously. Finally LEADS omg! Because there is so much push button wonderfulness available to us, many marketers are disheartened at their initial attempts. Especially after seeing others succeed so famously, apparently overnight.
Even people who have had previous success in business and marketing can get frustrated with the learning curve. If it’s too frustrating, outsource it. Maybe that is something a sole proprietor or network marketer might not be in a position to afford. What many don’t realize is that the overnight success they envy could be due to months of 14 hour days at the computer, or the super star has a following, downline, or customers from another area in life, but some form of massive action probably happened first. That part isn’t in the public eye.
I know I’m certainly not a propeller head. I would look at the SEO wizards, huddled in their caves, making magic, while I was still trying to figure out how to move a picture on my blog, insert a video or an autoresponder. They seemed like freaks of nature to me. Thankfully, there is more than one way to skin a cat, and not all involve technology.
There are masters of email marketing, solo and banner ads, blogging and article writing, social media genies, and ways to automate processes.
A suggestion I found helpful – find one strategy to learn well and a marketing expert to follow.
We all have our strengths and challenges; find a method and a mentor that resonate with your passions and talents so you can FOCUS.
However, if you are new to online marketing, you do need to explore possibilities to figure out what, where, and how you will go after your market. I found the hours of training by top marketers, actually a library of years, in this program an enormous help. For less than $10 you can have access to all these experts and their trainings for 2 weeks.
I also host FREE weekly training webinars every Wednesday at 9 PM EDT / 6 PM PDT with top online marketers you can learn from. Take advantage of these opportunities and grow your business faster.
To your great success,
P.S. You can connect with me here. I welcome your comments and questions.