Google Changing Anchor Text Algorithm?

Google “Clarifies” its use of Anchor Text

By Dixon April 10, 2012

We usually do not comment on the algorithms of other search engines, but have made an exception today as Google has improved the way in which it interprets anchor text within a link.

Last week, Google announced a series of algorithm changes, through their blog post: “Newest search quality updates”. Within the 50 updates they have shown, there are all sorts of changes, such as better scoring of news groupings and improving the user interface on mobile. However, it is the updates to the Anchor Text that really stand out for us.

You might be forgiven – on first read through – for thinking that Google had decided to drop anchor text as a ranking factor when it writes:

Tweaks to handling of anchor text. [launch codename “PC”] This month we turned off a classifier related to anchor text (the visible text appearing in links). Our experimental data suggested that other methods of anchor processing had greater success, so turning off this component made our scoring cleaner and more robust.

Google’s wording is not exactly transparent here. They have NOT said they have switched off anchor text. They said they turned off a “classifier”. Without having a full list of how Google classifies anchor text, this is quite hard to interpret. Classifiers might relate to the location of the link on the page, whether the anchor text was there when the page was created (as opposed to being added at a later date), whether the anchor text is simply a duplicate of the Alt text or all sorts of other factors. In fact – pretty much the ONLY thing that we can deduce from this paragraph is that Google DOES still take links – and anchor text – seriously.  Google have simply changed the way they score anchor text processing.

The second change that they listed in the post about anchor text makes this even more clear – even though the paragraph is shorter and less instructive:

Better interpretation and use of anchor text. We’ve improved systems we use to interpret and use anchor text, and determine how relevant a given anchor might be for a given query and website.

My instinct is that these two paragraphs refer to the same algorithm change, but did not get de-duped before publication (is there a penalty for that?) but either way, this second paragraph clearly alludes to the fact that Google have IMPROVED (not discontinued) their anchor text evaluation systems. Clearly – however you look at it – Google does not treat all links equally and any tools you have to sort the wheat from the chaff will be invaluable for SEOs moving forward.

 

Do You Wonder if People Really Make Money in Empower Network?

The top earners in Empower Network today

Are you guys wondering if anyone really makes money in Empower Network? Lol. Here’s the ‘top 14’ earners in the last 3 1/2 weeks. (Not bad for a four month old internet system) Join us on a live stream to learn how we just did this, now: (yes, now) http://empowernetwork.com/livefromthebeach.php?id=Catherine88

5:53pm Mar 30

 

2 Key Elements Your Content Should Include

2 Key Elements Your Content Should Include

 

 Share Your Story

While most people use the Internet to look for solutions to their problems and information on specific topics, they are also drawn to others through stories that they can identify with.

 

Yes, people want information, but do you always believe or trust what you see and read online? I know when I am seeking information online, I always consider the source before I make decisions based on what I find. Are the people or organizations credible?

 

Consider how you would feel if you found the information from someone whose information, blog, ads, or opinions you followed, you had already seen, read about, or interacted with before. I often feel as if I already know the person, especially if they have shared personal situations or opinions. What if they were a Facebook friend, a connection on Linked In or from an online group you shared?

What if you had seen several videos they had made? That makes a huge difference in the trust factor, as far as I am concerned.  In fact, video is probably the most important thing that makes an immediate shift in your perception. We see the speaker’s eyes, body language, inflection, tone. A few of those and I know from then on whether I respect, believe, like, and trust that person.

 

For example, someone may be seeking a job on the internet, and may spend hours upon hours online googling information while looking for a job.  However, at the same time, in the back of their minds, they’re wondering “is there any way that I can do what I love while working from home and making money”.

 

So they Google “work from home” and a video pops up that you created titled “How I was able to work from home doing what I love”.  They spend the next 10 minutes watching your video while daydreaming that your story can soon become theirs, then next thing you know, they’re opting into your website, calling the number or taking action on the call to action that you had in your video.

 

You now generated a lead from one simple strategy “My Story Marketing”.

 

Be You & Let Your Voice Be Heard

I think that one of the reasons why so many people struggle online is because they’re seeking approval from the “gurus” to ensure that everything they do is up to par with what others think is good enough.

 

I can recall not writing an article or shooting a video until I researched at least 7 sites, just to see if I formatted things similarly, or placed the words in the right place, or if my keywords were acceptable.

In order to stand out amongst your competition, you must seek to be you! The truth is, there are really no rules for how you say what you say, and there isn’t a board of internet directors that are going to point the finger at you for daring to be different.

 

Having an authentic voice that’s felt and heard in your marketing is the most compelling thing you can do to attract your audience.  It will draw people to you for who you really are and differentiate you in a crowded marketplace.  A “fresh voice” in the industry that is consistent, helpful, and well-articulated will get noticed.

 

If you implement these 2 key strategies in your marketing efforts, you’ll find that generating leads or developing content will get much easier. Speaking your mind, sharing your thoughts and giving your opinions makes your story and personality get noticed.  Stories sell and bores tell. Stop trying to fit a mold and let your light shine! So stand up and stand out.

 

 

 

4 Goals to Focus on When Writing Sales Copy Headlines

4 Goals to Focus on When Writing Sales Copy Headlines

It’s not easy to write sales copy. Writing high converting copy is even harder. An effective sales letter needs to begin with a great headline. The headline needs to hook the potential customer and get him or her to continue reading. Here are the four main goals to focus on when writing sales copy headlines.

That doesn’t mean there is some magic formula that will automatically make every headline a great headline. Every product or service that’s being sold is different and needs a different approach. However, there are several main goals that you should  always focus on when writing the headline.

Include Urgency

Every headline you write should include a certain degree of urgency. In other words, you want to get across to the reader that they need to buy what you’re selling right now. If you don’t create the urgency for them to buy your benefit for their desired outcome,  then you at least need to make it urgent enough for them to read the rest of the sales letter.

Be Very Specific

The more specific you can be with your headline the more people you will hook. For example, don’t just write that your product will make them thinner. Write that they will lose 10 pounds within the first 15 days. Don’t just tell them your software will save them time; tell them your software will shave two hours off every working day.

Make it Unique

You also need your headline to stand out from all the other noise that is incessantly bombarding your potential customer these days. That’s why a unique sales proposition (USP) or a unique way to present it is essential.

Make it Useful 

No one is going to read your copy if they don’t feel there is anything in it for them. Remember the “WIIFM” rule (what’s in it for me?) So make sure the reader feels why they should keep reading or why they should buy your product or program. You must put a great hook in your headline that includes the emotionally longed for benefit. Great copy writers use words that paint a picture of the end result and work that into the headline.

That’s why the most important points to focus on when writing headlines are urgency, specificity, uniqueness, and usefulness. If you remember to keep these concepts foremost when writing sales copy, you will have strong headline hooks that compel your target audience to at least open and read your ad or post. Without that happening, your marketing will be limp and ineffectual, with few sales made.

Dan Kennedy’s The Ultimate Sales Letter and The Copy Writers Guild, by David Garfinkel are excellent resources I recommend for writing sales copy that converts and makes money.