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4 Goals to Focus on When Writing Sales Copy Headlines It’s not easy to write sales copy. Writing high converting copy is even harder. An effective sales letter needs to begin with a great headline. The headline needs to hook the potential customer and get him or her to continue reading. Here are the four main goals to focus on when writing sales copy headlines. That doesn’t mean there is some magic formula that will automatically make every headline a great headline. Every product or service that’s being sold is different and needs a different approach. However, there are several main goals that you should  always focus on when writing the headline. Include Urgency Every headline you write should include a certain degree of urgency. In other words, you want to get across to the reader that they need to buy what you’re selling right now. If you don’t create the urgency for them to buy your benefit for their desired outcome,  then you at least need to make it urgent enoug ..........Read More

SEO: What is it and how does it work? SEO is also known as Search Engine Optimization, which means optimizing your web site or website’s content so that they can be found easily on search engines by people searching for specific terms. While good writing is an art form, SEO is a science that promotes it and is key to getting your article or site found on the largest search engine in the world – Google. Google ranks your content in terms of page rank and site rank in relation to the competitiveness of your key words. Typically, sites with   high rankings have high traffic flow, many social interactions such as blog comments and also many authority back links flowing into the website. In Alexa that means the lower the number the more visible you are. Authority backlinks come from sites with a high page rank. Page rank is how search engines rank the importance and credibility of the site giving you backlinks. Download the free Firefox browser and the free add-on SEO Quake, and you w ..........Read More

“The ultimate measure of a man is not where he stands in moments of comfort and convenience, but where he stands at times of challenge and controversy.” - Martin Luther King, Jr.   ..........Read More

Baby Steps To Good SEO Practices   As we all are already aware of, Search Engine Optimization or SEO, is the art of getting your website or blog on the front page of Google Search for specific search terms. In this article, I will cover a couple of basic SEO steps which you can learn and apply to your online business instantly.   Keywords and keyword phrases. Keyword phrases are niche specific words that people search for. For example, a keyword could be something like “dog training” (2 keywords). A keyword phrase is a short phrase which contains the keywords you are targeting such as “house training for dogs”. Basically, you want to target these high search volume keywords and key phrases and use them in your blog posts or article frequently.   Your job is to find a right balance in keyword density. If you overuse keywords in your website, your website will come off as spam by the search engines. Try to keep density within 2-3% to be safe.   Are you the Aut ..........Read More

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Fatal Error on WordPress 3.3 Version Upgrade Posted by Joshua on Dec 13, 2011 in Case Studies, Coding, Web Security, WordPress | 31 comments Thank you Joshua and GoDaddy, who just spent an hour on the phone with me getting through these steps. Tedious to fix, and I still have problems reactivating some of my plugins. Make sure you back up your blog, and yes, PopUp Domination was the culprit for my blog.   Fatal Error on WordPress Version 3.3: Call to undefined function is_rt­­­­­­­­­­­­­­­­­­­­­l() Soon after the roll out of the latest WordPress 3.3 version upgrade, many webmasters have been reporting a failure on the blog and the following error occurring on their WordPress Admin dashboard page: “Call to undefined function is_rtl()“ Complete Error: Fatal error: Call to undefined function is_rtl() in /public_html/wp-includes/general-template.php on line 2102 This error mainly occurs due to incompatibility with certain plugins installed on your WordPress Blog ..........Read More